FREE Unicorn Color By Letter Activity Sheet

Unicorn Coloring Pages
We love the beautiful pastel colors of Spring, and wanted each of these shades to SHINE in this fun coloring activity for your little one! Simply download, print, and then guide your child through each color, coded by letter, to create a magical piece of art (or, let imaginations run wild using all colors of the rainbow)! Once complete, you’ll see our lovely unicorn Shine from the Rainbow Prancers Puppet-on-a-Stick™ line. Aren’t unicorns awesome? This coloring activity is also a perfect addition to any Easter basket.

Download your Rainbow Prancer color by letter activity sheet HERE.

Once complete, try another Rainbow Prancer comparison and color activity:
Coloring Pages by Educational Insights
Download yours HERE.

Don’t forget to stop by our Facebook page to share their work of art.

Highlights from the 2015 New York Toy Fair

EI Members at 2015 New York Toy Fair
The Educational Insights team had an amazing time at the 2015 New York Toy Fair! We were lucky enough to take home a few awards, capture the interest of bloggers and press, and even catch a glimpse of Seth Meyers and Grumpy Cat! We met lots of interesting people – inventors, illustrators, entrepreneurs, etc. It was truly lots of fun!

Open-ended play, Maker and Craft Movements, STEM and STEAM, Under the Sea Adventures, Dinosaurs, Outdoor Fun, and Customization and app-powered/cloud-connected toys have all been cited as top toy trends for this year and the coming year. So, how does EI stack up?

One of our most talked about items in the open-ended play category was the Pete the Cat® Puppet-on-a-Stick™. Even Stephanie Oppenheim of Toy Portfolio tweeted about our adorable Pete!

nancy b's winner

Booth visitors, Bloggers, and Press alike LOVE the latest products from Nancy B’s Science Club. even honored the Stir-It-Up Chemistry Lab & Kitchen Experiments Journal as a “Do it Yourself Science” Space Age Award Finalist!

Design and Drill

Our new Design & Drill® sets have dazzled, blossomed, and brightened their way onto the scene. Working Mother Magazine honored Flower Power Studio™ with a “Best in Play” Award and has featured us on their website!

Our newest Dino Construction Company™ sets had our visitors roaring with excitement! These action-packed additions are vehicles with mini dino action figures included. We have Snap the Velociraptor Forklift, Rocko the Styracousaurus Dump Truck, and Helix the Stegosaurus Cement Mixer! Each one promotes imaginative play and storytelling, encourages outdoor exploration and discovery, and develops fine and gross motor skills.

The GeoSafari® Jr. Sneak & Peek Periscope™ and Science Utility Vehicle™ created quite the chatter among the press and bloggers, such as and WPIX-TV in NYC (CW network) featured Laurie Schacht , The Toy Insider Mom, who sung the praises of our GeoSafari Jr. Sneak & Peek Periscope

And ssshh… just between us: we might have some new products cookin’ in our EI lab that fall under the Under the Sea and Maker/Craft movement categories. Stay tuned!

We had so much fun at Toy Fair, and are already excited about next year’s show!

CHANGE IT UP! Northshore Foundation, Infant Special Care Unit of Evanston Hospital

Shannon donates to Northshore Foundation, Infant Special Care Unit of Evanston Hospital For the month of February, Shannon made it her goal to raise money for the Northshore Foundation, Infant Special Care Unit of Evanston Hospital for Change It Up! An initiative where each month an employee chooses a worthy organization for which to fundraise and collect spare change. Educational Insights matches up to $100 in support of the effort. Read Shannon’s touching life story about why this organization remains close to her heart:

I gave birth to a beautiful baby boy, Gage, last June. He was born with a rare birth defect and was born six weeks prematurely.

Gage spent the first eight weeks of his life in the Infant Special Care Unit (ISCU) at Evanston Hospital. The ISCU became a second home to my family. The staff took such wonderful care of Gage and all his friends that were in the ISCU. I would not have wanted him to be anywhere else at that very critical time. I spent each day after he was born inside the ISCU by his side. My husband would visit after work, and most days, my older son would come with me to see his little brother. The wonderful staff would teach me how to care for my son and gave me emotional support during that very difficult time. You know how they say that your hair stylist is your therapist? So are the ISCU nurses. Not only were they taking care of sick babies, but they were also there for me to have a shoulder to cry on.

Each year in the United States roughly 500,000 babies are born premature; however, more babies are surviving today because of special facilities like the ISCU at Evanston Hospital. At one time, there can be as many as 35-40 babies in this facility.

Evanston Hospital is one of at least 10 Level III regional prenatal centers in Illinois. It offers specialty care for high-risk mothers and critically ill babies. The center is staffed by a team of neonatologists, a pediatric surgeon, highly trained neonatal nurses, respiratory therapists, and a multidisciplinary team of pharmacists, dieticians, developmental psychologists, physical and occupational therapists and social workers. The ISCU also serves as a referral center for a network of hospitals extending as far north as the Wisconsin border and as far west as Barrington. In 2014, 527 infants were cared for in the Infant Special Care Unit.

My son is nine months old today, and we visit our friends at the ISCU each month when my son has an appointment at the hospital. I couldn’t have asked for a better experience and will always have those nurses and doctors close to my heart; they were all such amazing people. How do you say thank you to someone who cared for your baby every day with the best care EVER?

Visit to find out how you can help Shannon donate to Northshore Foundation, Infant Special Care Unit of Evanston Hospital.


The spirit of loving, learning, and playing is in the air! To celebrate our Love, Learn & Play campaign, we’d like to share printables over the next few days to keep you excited for Valentines’s Day. Be sure to download, print, and share them with your loved ones.

Make your Valentine sentiments action-packed with these Dino Construction Company™ Valentine’s Day Cards!
Dino Construction Company Download and print your own HERE.

Here are two free Valentine’s Day coloring pages just for you!
DCC Coloring Page
Check out this fun, rugged “You make my heart roar” coloring page. We animated our newest Dino Construction Company™ toy, Rocko the Styracousaurus Dump Truck. Download yours HERE.

Frankie Coloring Page777
We just can’t get enough of Frankie! Download your Frankie coloring page HERE.

Looking for a few Valentine’s Day cards? Look no further. These yummy Frankie’s Food Truck Fiasco Game™, Valentine’s Day cards are purrfect for your loved ones.
Frankie Valentine's Day Cards
Download your own HERE, then print, cut, and share!

This adorable coloring page is inspired by our award-winning color matching game, The Sneaky, Snacky Squirrel Game™. Download your Sneaky Coloring PageHERE.

There are more loveable sharables to come, so stop by for updates to this post.


Change-it-Up_Nancy_Jan.2png In January, our very own Nancy B raised money for Homeboy Industries for the Change It Up! initiative, where each month an employee chooses a worthy organization for which to fundraise and collect spare change. EI matches up to $100 in support of the effort.
Homeboy Industries serves high-risk, formerly gang-involved men and women with a variety of free services and programs. The organization operates several social enterprises that serve as job-training sites including restaurants. There is even a café at the Los Angeles International Airport! How fabulous is that?


Not only does this organization assist participants with career and educational services, but they also have therapeutic and support services. In addition to paying participants to receive job training, they also require that they spend part of their working day improving their daily life. They also offer tattoo removal services, substance abuse treatment, and legal assistance. All of these services are offered in a trauma-informed therapeutic community setting that also allows them to work on attachment repair and building healthy relationships with co-workers who may have been members of rival gangs.

Find out how you can help Nancy B donate to Homeboy Industries, HERE.