The Educational Insights team had an amazing time at the 2015 New York Toy Fair! We were lucky enough to take home a few awards, capture the interest of bloggers and press, and even catch a glimpse of Seth Meyers and Grumpy Cat! We met lots of interesting people – inventors, illustrators, entrepreneurs, etc. It was truly lots of fun!
Open-ended play, Maker and Craft Movements, STEM and STEAM, Under the Sea Adventures, Dinosaurs, Outdoor Fun, and Customization and app-powered/cloud-connected toys have all been cited as top toy trends for this year and the coming year. So, how does EI stack up?
One of our most talked about items in the open-ended play category was the Pete the Cat® Puppet-on-a-Stick™. Even Stephanie Oppenheim of Toy Portfolio tweeted about our adorable Pete!
— Stephanie Oppenheim (@toyportfolio) February 16, 2015
Booth visitors, Bloggers, and Press alike LOVE the latest products from Nancy B’s Science Club. Space.com even honored the Stir-It-Up Chemistry Lab & Kitchen Experiments Journal as a “Do it Yourself Science” Space Age Award Finalist!
Our new Design & Drill® sets have dazzled, blossomed, and brightened their way onto the scene. Working Mother Magazine honored Flower Power Studio™ with a “Best in Play” Award and has featured us on their website!
Our newest Dino Construction Company™ sets had our visitors roaring with excitement! These action-packed additions are vehicles with mini dino action figures included. We have Snap the Velociraptor Forklift, Rocko the Styracousaurus Dump Truck, and Helix the Stegosaurus Cement Mixer! Each one promotes imaginative play and storytelling, encourages outdoor exploration and discovery, and develops fine and gross motor skills.
The GeoSafari® Jr. Sneak & Peek Periscope™ and Science Utility Vehicle™ created quite the chatter among the press and bloggers, such as Popsugar.com and WPIX-TV in NYC (CW network) featured Laurie Schacht , The Toy Insider Mom, who sung the praises of our GeoSafari Jr. Sneak & Peek Periscope
And ssshh… just between us: we might have some new products cookin’ in our EI lab that fall under the Under the Sea and Maker/Craft movement categories. Stay tuned!
We had so much fun at Toy Fair, and are already excited about next year’s show!